New graphic identity of Universidad Alberto Hurtado Signage

As a part of its twenty year anniversary celebration, the heritage campus of the Alberto Hurtado University (UAH) installed a new open signage system, which will facilitate and unify the location and identification system for the entire university community and its visitors.

The thirty historic houses, built in the 1920s and 1930s, are located between the streets of Alameda, Almirante Barroso, Erasmo Escala and Cienfuegos, and make up a campus where the university life of more than 7500 people takes place, including students, academics and visitors. After repairing all interior façades and connecting interior patios, gardens and outdoor furniture, a new signage system and graphic identity was developed to better indicate locations, circulation indications, names, and other useful information for members of the University community as well as external visitors.

The project, coordinated by UAH together with Fundación Mar Adentro, was developed by Sumo architecture and design office. They efficiently created a simple and friendly system that communicates information pertinent to the location and identification of the various buildings, faculties, services and places in addition to indicating a correct forms of circulation and travel within the campus through its beautiful interconnected patios, places that give life to this campus.

The new signage, together with unifying and simplifying the different written and graphic references that were previously being utilized, they also reinforce the University’s identity and its patrimonial nature references of the places, reinforces the identity of the university and also the patrimonial nature of its buildings, their design alluding to architectural references.

©Sebastián Mejía Map and circulation indicator in centric area of campus ©Sebastián Mejía Plaque honoring of one our founders, Albert Hurtado ©Sebastián Mejía Building and Classroom identifiers ©Sebastián Mejía

23/11/2017